Viral Research & Analysis (free)
How many YouTube views should you expect in the first month?
We indexed a large number of YouTube videos and figured out what viewing figures you can expect for your clip. Fascinating stats, short and sweet.
- YouTube Views Double in Oct-Dec 2007
Our research into how the average number of views for YouTube videos has changed in the final quarter of 2007.
- How different social networks function + seeding tips
Profiles & strategy top tips for the key social networking sites.
- Research into viral marketing and bloggging
Blogging is bringing new voices to the online world. Some blog to exercise their creative muscles, others want to motivate or influence others.
- How Influencers and Non-Influencers Engage With Media / Advertising
Influencers are the ideal target for a viral campaign. They are actively embrace new media forms and are likely to generate buzz about a campaign.
- The Real Viral Effect
People usually think of viral in terms of an exponential curve. This research shows what the real viral effect looks like.
- The Impact of Branding on Virals
An interesting look at the ways in which people react to branded virals
- Viral Campaign Goals
What are marketers trying to achieve with viral marketing?
- The Effectiveness of Different Viral Materials
What viral formats work, how well and why?
- Targeted Viral Seeding Versus General Viral Seeding
Two different methods: Two different outcomes
- Social Networking Breakdown
The who's who of social networking
- Metrics Which Viral Marketers Are Measuring
How has the way we measure viral success changed over the years?
- How Users Share Viral Content Online
Some statistics on how people share and interact with virals
- Why Marketers Use Viral Marketing
Research highlighting marketers' perceptions of viral strengths and capabilities
- Email Viral Seeding Versus Guerrilla Viral Seeding
A look at how these different methods affect the longevity of a viral campaign
White Papers
- 21 Common Viral Marketing Mistakes
The classic guide to the do's and don'ts of viral marketing
AdTech London 2006
A Powerpoint presentation by Rubber Republic's Chris Quigley on insights into viral marketing campaigns, from AdTech 2006. Insights into viral marketing campaigns and recent trends and metrics.