Viral Research & Analysis (free)
How many YouTube views should you expect in the first month?
We indexed a large number of YouTube videos and figured out what viewing figures you can expect for your clip. Fascinating stats, short and sweet.
- YouTube Views Double in Oct-Dec 2007
Our research into how the average number of views for YouTube videos has changed in the final quarter of 2007.
- How different social networks function + seeding tips
Profiles & strategy top tips for the key social networking sites.
- Research into viral marketing and bloggging
Blogging is bringing new voices to the online world. Some blog to exercise their creative muscles, others want to motivate or influence others.
- How Influencers and Non-Influencers Engage With Media / Advertising
Influencers are the ideal target for a viral campaign. They are actively embrace new media forms and are likely to generate buzz about a campaign.
- The Real Viral Effect
People usually think of viral in terms of an exponential curve. This research shows what the real viral effect looks like.
- The Impact of Branding on Virals
An interesting look at the ways in which people react to branded virals
- Viral Campaign Goals
What are marketers trying to achieve with viral marketing?
- The Effectiveness of Different Viral Materials
What viral formats work, how well and why?
- Targeted Viral Seeding Versus General Viral Seeding
Two different methods: Two different outcomes
- Social Networking Breakdown
The who's who of social networking
- Metrics Which Viral Marketers Are Measuring
How has the way we measure viral success changed over the years?
- How Users Share Viral Content Online
Some statistics on how people share and interact with virals
- Why Marketers Use Viral Marketing
Research highlighting marketers' perceptions of viral strengths and capabilities
- Email Viral Seeding Versus Guerrilla Viral Seeding
A look at how these different methods affect the longevity of a viral campaign
White Papers
- 21 Common Viral Marketing Mistakes
The classic guide to the do's and don'ts of viral marketing
- Viral Seeding - Legal Guidance
A new law affecting viral seeding is introduced as part of the Consumer Protection from Unfair Trading Regulations Act 2008. To ensure our seeding process works within this new piece of legislation, we've created a 5 point viral seeding framework.
AdTech London 2006
A Powerpoint presentation by Rubber Republic's Chris Quigley on insights into viral marketing campaigns, from AdTech 2006. Insights into viral marketing campaigns and recent trends and metrics.